JOHANNESBURG, 31 MAY 2021 – As of 1 July 2021 Classic 1027 will undergo a shift in format as the station transforms into broadcasting Joburg’s Hottest Old Skool and R&B.
Classic FM South Africa began transmitting in 1997. The station format’s niche appeal, changes in music consumption trends, as well as shifting demographics saw the station continually struggle financially. This resulted in the station entering business rescue in October 2019.
The Professional Consortium successfully bid to take the station out of business rescue and set about stabilising the operations of the station, however the COVID-19 pandemic impacted adversely on advertising revenue across the entire industry, and on the station in particular.
In April 2020, the consortium applied to the Independent Communications Authority of South Africa (ICASA) for a change to a more commercially viable music format. On 30 April 2021, ICASA issued a new license to Classic FM South Africa, effectively approving the format change to “Old Skool and R&B”, whilst retaining a percentage of classical music.
Listeners tuning into the 102.7 FM frequency will now be able to listen to a broader, more popular music selection, while still being able to enjoy the more traditional classics in the evenings.
Classic music will be played on the 102.7FM frequency from 19:00 to 05:00; and will be available on a 24-hour-a-day basis online via the website and on DSTV Channel 857.
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